My Elevator Pitch

Because I’m crazy and don’t like to be bored and enjoy blogging very much, I have jumped into a challenge called 31 Days to Build a Better Blog.  The e-book behind this idea was written by Darren Rowse, who I first discovered through his incredible resource, Digital Photography School.  He is also known for his blog, Problogger, and he is one of the highest paid full-time bloggers there is.  Anyway, the SITS girls decided to throw out the challenge to their Blog Frog community (don’t worry if you have no idea what any of that means) and I decided to jump in.

The first task is to develop your blog’s elevator pitch.  Mike is always asking me about this, since his blog is so niche and so incredibly popular, and mine is so varied in topic.  Most mom blogs are…so why do we read them?  Because we relate to the author?  Not all of my readers are moms, though admittedly most are.  For a long time I swore off the very title “mom blogger” because of the bad rap it’s been getting lately.  But when I attended Mom 2.0 on a whim, I was totally hooked.  It’s such a great community, over all.  They are my peeps.

So I thought about what I have to offer my audience that they could actually benefit from.  And I keep coming back to the one word that I feel marks my life:

I am not a mom who thrives on chaos.  I am not a mom who is always in a rush.  I am about the farthest thing from a perfectionist.  I am totally and completely anti-stress.  I am Type B. 

Yet some who know me would argue with that label because I juggle a lot of endeavors, I’m always forward thinking and moving, and I’ve been very successful in my career.  Type B does not mean apathetic or disengaged. 

My mission is to encourage moms that balance is possible, harmony and peace in the family are achievable, and life can and should be lived full of joy and not stress. 

Going with the water theme of my blog…life is kind of like an ocean.  It can often feel like you are buffeted by huge waves and are struggling to stay upright. I prefer to enjoy the rocking of the ocean and the soothing sound of the crashing waves.  The beach is my favorite place to be. 

I would like my blog to be a place of calm amid the chaos. To that end, I write about my perspective on parenting, faith, handling money wisely, and appreciating the beauty in the world around me through my photography, some travel, and fashion.

Author: Sarah

Mom of three. Triathlete. View all posts by Sarah